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Should I smile in my business headshot?

by TheHeadshotAssistants
November 24, 2023 12:22AM UTC

When it comes to creating a professional headshot for your business, the question of whether or not to smile can be a bit of a quandary. On one hand, a smile can convey warmth, approachability, and positivity, which are all desirable traits for a business professional. On the other hand, a serious or neutral expression can communicate professionalism, confidence, and competence.

So, should you smile in your business headshot?

The answer is not straightforward and ultimately depends on the image you want to convey. If you work in a field that requires you to interact with clients or customers regularly, a smile can help build trust and rapport. A friendly and approachable expression can make potential clients feel more comfortable and confident in your abilities. In this case, a smile can be a powerful tool for creating a connection and building relationships. Additionally, if your brand or company has a fun and approachable vibe, a smile in your headshot can help align you with that brand personality.

However, if you work in a more formal or serious field, such as law or finance, a smile may not be the best choice. In these industries, professionalism, competence, and seriousness are key attributes that clients are looking for. A serious or neutral expression can convey a sense of authority, expertise, and gravitas, which are all important in establishing credibility and trust. A smile could potentially undermine this image, making you appear less serious and professional.

Ultimately, the decision of whether to smile in your business headshot should be based on the image you want to convey and the expectations of your industry. Consider the values and personality of your brand, as well as the expectations of your clients or customers. If a smile aligns with these factors, then go for it. However, if a more serious or neutral expression is more appropriate, then embrace that instead. Remember that your headshot is an important part of your professional image, so take the time to think about what message you want to communicate and choose your expression accordingly.

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